Clients and Experience:
Experience & Event PROJECT MANAGER
Managing events end to end. Building brand awareness. I am creating touch point experiences through the concept of "The Flower Bar"; an authentic product to consumer experience that is driving sales and finding new opportunities through community collaboration and events.
UX Researcher for Olivela
I work with the Product and Design teams to identify research needs based on the live experience of the website. Through UserTesting I conduct research to create an understanding of the wants and needs of new users. I prioritize the feedback and develop research plans to influence strategy, diagnose business problems, and identify key business opportunities. I bring insights to life through data and story-led presentation. You can view the case study here!
PRODUCT MANAGER for CONSUMER EXPERIENCES
+ UX Researcher for CONSUMER PRODUCTS
I have deep empathy for users, and I dig into qualitative and quantitative research to help drive the product roadmap. I specified, prioritized and communicated high level and detailed product requirements; creating user stories, business rules, flows, and use cases. I collaborated closely with marketing and the Business teams to launch products and ensure successful adoption through the full product lifecycle. Collaborating with Product, Design, and Engineering teams throughout entire product, design, and development lifecycle phases; practicing agile methodologies, tools, and best practices. Facilitated strategic stakeholder meetings that lead to action plans by establishing ownership of project initiatives, timelines, and evolving processes.
I am available for freelance opportunities, let's work together!
I am driven by empathy and I am passionate about understanding people.
I enjoy interacting with people to understand what their lives are about and how to help them better articulate their challenges and find creative solutions
I am familiar with a variety of research methodologies including; conducting 1:1 interviews, UserTesting.com, moderating group conversations, running live prototype sessions, or engaging with users remotely
- I use diverse findings to illuminate new insights about people and reveal opportunities for the future, I can naturally come up with new ideas to address these opportunities
I apply research insights to create design solutions
I am experienced working in design and with design teams
I leverage stories and data to inspire people and motivate teams to take action