My Passion for Fashion: a personal perspective from working within the global e-commerce and fashion space.
My interest in fashion started as the most simple and pure form of self expression. Working within the fashion space started as a personal creative outlet, a reflection of our inner perceptions to the outside world. Each day we make a decision about how we dress, sometimes intuitive and sometimes thought provoking, through our fashion choices we can attract a certain vibe, energy, show individuality, we can truly reflect who we are what we stand for and how we feel. Fashion is culture, art, self expression. Some days it might feel more important than others, whether you see it as clothing or fashion, it is still a daily necessity.
There is a decision to be made around how we consume fashion and clothing at a basic level. This decision can be conscious and there is a cause for positive change on a global level. As I progressed my interest and career into the fashion industry I felt a strong shift towards taking a more ethical and environmental approach towards combating a very clear societal overconsumption issue, revolving specifically around fast fashion.
I have found myself in a space that is disrupting the fashion industry, bringing more awareness to buying decisions, and more consciousness to everyday consumer behaviors. I am working on understanding and improving technology that leads consumers towards making more ethical shopping decisions. I want to be a leader in how these daily decisions are being made for products and consumerism, and provide transparency towards changing perspectives on the over-consumption of textiles and clothing. Simply put it helps the environment, acts against poor and dangerous factory working conditions, and gives ourselves more time to enjoy life and focus on doing the things that make us happy existing outside of consumerism. Through research, learning, sharing, and building technology in a more conscious way, we hold the power to impact the global and economic environment.